Purbowo, Anita Nathania and Yulia, and Suryadi, Agustinus Ivan (2012) Web Based Application Customer Relationship Management for Helping Sales Analysis on Bike Manufacturer. In: ICSIIT, 24-05-2012 - 25-05-2012, Bali - Indonesia.
Abstract
Using the manual method makes the salespersons’ productivity inefficient and late in delivering their report, besides that they cannot manage their loyal customers. This problem is in contradiction with Customer Relationship Management (CRM) concept. With that analysis, a company needs to have CRM to manage its customer relationship and get the right information of its customers so it can manage its loyal customers and help its customers to get the best sales. This application helps the company to monitor its customers in real time and help its customers to analyze the best-selling product on its shop. This application used Pareto’s Law, made with Laravel Framework, and incorporated Google Maps and Google API Calendar. The results show that this application can run smoothly and have good user interface. This application can help customers in shopping and help the company manage its customers.
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