Hatane, Saarce Elsye and PRASETYO, WIDYANANDA and TANDEAN, ERVINA CLOWDYA and REGINA, MARIA (2019) The Perceived Risk Influence on the E-Loyalty of Online Shoppers in Using Internet of Things. [UNSPECIFIED]
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Abstract
The development of technology has made the need for e-commerce increasingly high. The growth of e-commerce, as one of the applications from the internet of things, in Indonesia has also become more rapid; thus, it brings changes in choices in transactions, from offline purchases to online. One of the essential things in e-commerce is the customers perception of the security of online transactions. This study analyses the role of e-satisfaction and perceived security risk on e-trust and e-loyalty. The research model is examined in 395 e commerce users in Indonesia. The results show that e-trust is able to mediate the relationship between e-satisfaction and perceived security risk to e-loyalty. Customer confidence that transactions conducted on e-commerce are safe will increase e-loyalty more than the effect of risk on e-trust. Satisfaction in online purchases dramatically affects the amount of customer confidence in e-commerce. This research contributes to e-commerce actors in Indonesia to understand the importance of maintaining security in transactions.
| Item Type: | UNSPECIFIED |
|---|---|
| Additional Information: | https://doi.org/10.2991/teams-19.2019.43 |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economic > Accounting Department |
| Depositing User: | Admin |
| Date Deposited: | 24 Dec 2019 18:29 |
| Last Modified: | 29 Oct 2021 11:29 |
| URI: | https://repository.petra.ac.id/id/eprint/18654 |
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