Tarigan, Josua and Darmasaputra, Alan and EZRA, VANIA and Hatane, Saarce Elsye and Lesmanaputri, Evelin and Firman, Joan Jesslyn Prajnawati (2020) Linking Customer Satisfaction to Shareholders Value: Evidence from Indonesia Listed Company. [UNSPECIFIED]
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Abstract
The objective of this research is to know and understand the impact of customer satisfaction toward shareholders value through the mediation role of brand equity that employed Indonesia Best Brand Awards (IBBA) and Indonesian customer satisfaction index (ICSI). The research objects are all companies listed in Indonesia Stock Exchange (IDX). All hypotheses are accepted, which therefore suggests that customer satisfaction (ICSI) and also brand equity (IBBA) is indeed the important factors in ensuring the shareholders value that measured by Tobin�s q. To researcher knowledge, this is one of the first studies in Indonesia that connect ICSI, IBBA to the shareholders value
| Item Type: | UNSPECIFIED |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economic > Accounting Department |
| Depositing User: | Admin |
| Date Deposited: | 04 May 2020 05:50 |
| Last Modified: | 28 May 2022 11:14 |
| URI: | https://repository.petra.ac.id/id/eprint/18737 |
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