Palumian, Yonathan and JAYANTI, SABRINA CALLISTA KURNIA and Indriyani, Ratih and Tarigan, Zeplin Jiwa Husada (2021) Technology acceptance model for online cinema ticketing among moviegoers in Java island Indonesia: an empirical study on TixID application. [UNSPECIFIED]
Abstract
Based on the technology acceptance model, factors that form the intention to use of technology product performed by individual users are perceived ease of use and perceived usefulness. The purpose of this study is to examine the effect of these two variables along with the attitude toward using as a part of the theory of planned behavior as the intervening variable. This research is conducted under quantitative with partial least square (PLS) method. The results show that perceived ease of use has no effect on other variables while perceived usefulness has a significant effect 0.191 on attitude toward using and effect 0.490 intention to use. In addition, there is a significant effect influence perceived usefulness as 0.581to attitude toward using and effect as 0.338 intention to use.
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