Studi Netnografi Pola Komunikasi Jaringan Komunitas CryptocurrencyDogecoin diTwitter

Tjahyana, Lady Joanne (2021) Studi Netnografi Pola Komunikasi Jaringan Komunitas CryptocurrencyDogecoin diTwitter. Komunikatif - Jurnal Ilmiah Komunikasi, 10 (1). pp. 16-37. ISSN P-ISSN 2301-6558 E-ISSN 2597-6699

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Abstract

Dogecoin was a cryptocurrency that started as a meme coin. However, Dogecoin price has increased by 800% in January 2021 and soared to 400% in April 2021. The skyrocketed price could not be separated from the support of Dogecoin community and top public profiles at Twitter. This research was conducted using digital netnography method to see communication pattern of Dogecoin community network at Twitter. The community targeted in this study consists of all Twitters users that actively participated in discussions about Dogecoin. Data mining and data analysis were done using social network analysis tools which were Netlytic and Brand24 from 1 April -9 May 2021 during several important moments that happened in the community. The mined data was all conversation data using keyword Doge. The research found communication network pattern that includes 5 interaction types in the community. The findings suggest that cryptocurrencies developers should give convincing information to make communities wanted to hold a cryptocurrency. Furthermore, it is important to maintain communitys members who give each other encouragement and support. Also, the developers could work with top public profiles to give confirmation and convincing information that could overcome communitys anxiety regarding the high volatility of a cryptocurrency.

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