Thio, Sienny and Chiu, Winnie (2015) Senior leisure travelers in Hong Kong: Examination of their motivation and destination choice. In: 13th APacCHRIE Conference in conjunction with 14th APF Conference, 12-06-2015 - 12-06-2015, Auckland - New Zealand.
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Abstract
The growing potential market of senior travelers has become increasingly important to the tourism industry in Hong Kong due to its substantial size and potential to growth. The primary objectives of this study were to examine what factors are important in explaining travel motivation of senior travelers in Hong Kong, their preferences on the travel destination choice as well as their travel constraints. Using factor analysis, this study identified �novelty seeking� and �enjoyment-seeking� as the most important motivations while �environment and safety� and �transportation and financial� were the most crucial factors for seniors to choose the destination. Mann-Whitney and Kruskal-Wallis test indicated that different age groups of senior travelers had difference in motivation, preference in destination choice and travel constraints. While, destination choice and travel barriers were different between gender and marital status, among seniors� health status and their income sources. Seniors from different educational level had different motivation to travel and their preferences to the destination.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Destination choice, Hong Kong, Motivation, Senior travellers, Tourism, Travel constraint |
| Subjects: | H Social Sciences |
| Divisions: | Faculty of Economic > Hotel Management Program |
| Depositing User: | Admin |
| Date Deposited: | 21 Jan 2016 04:00 |
| Last Modified: | 05 Sep 2016 21:04 |
| URI: | https://repository.petra.ac.id/id/eprint/19580 |
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