Consumers Perceived Risk and Dining-out Intention during Covid-19 Pandemic

Thio, Sienny and Kartika, Endo Wijaya and Iskandar, Vido (2022) Consumers Perceived Risk and Dining-out Intention during Covid-19 Pandemic. [UNSPECIFIED]

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Abstract

The purpose of this paper is to examine the effect of perceived risk on consumers behav-ior using the Theory of Planned behavior (TPB) and their dining-out intention in a restau-rant during COVID-19 pandemic. A sample of 156 respondents from Malang, East Java participated in this study which were collected using online survey between January and March 2021. Partial Least-Squares Structural Equation Modelling (PLS-SEM) was per-formed to investigate the influence amongst the constructs. The results indicate that risk perception of COVID-19 has a significant influence on attitude, subjective norm, and per-ceived behavioral control. While consumers food consumption intention to eat at restau-rants during the pandemic is significantly influenced merely by the attitude and the per-ceived behavioral control. The results confirmed the previous studies to verify the TPB model to predict consumers behavior and their consumption intention during a pandemic.

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