Surabaya Late Night Street Food Mobile Application for Local Citizens and Tourists

Tjahyana, Lady Joanne (2016) Surabaya Late Night Street Food Mobile Application for Local Citizens and Tourists. In: International Conference of Communication, Industry, and Community., 04-03-2016 - 04-03-2016, Jakarta - Indonesia.

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Abstract

Surabaya as the second largest city in Indonesia has a lot of tourist destinations for both domestic and international tourists. One of the most interesting tourist attractions in this City of Heroes is Surabaya culinary, especially the late night street food. The main characteristic of late night street food in Surabaya is the opening time that starts from around 8 p.m until midnight or even dawn. Moreover, the places used for these night street food spots are simple and far from luxurious. Some of them even use sidewalks and tents for place to eat. These days more and more late night street food spots have emerged to enliven Surabaya tourism atmosphere in the night. Therefore, the objective of this research and development is to create a mobile application to inform both local citizens and tourists about Surabaya late night street food. Three steps in multimedia development were used as the method to develop the mobile application, which are definition, design and production. The result of this research and development is Surabaya Late Night Street Food mobile application for Android operating system that could be installed in smart phones and tablets, with the main target users are Surabaya local citizens and Indonesian tourists, especially the ones between 18-35 years of age. Application has been published on Google Play Sore under the name Kuliner Bengi Suroboyo. The features provided in the mobile application are late night street food categorization based on location, and short profile page that contain information and pictures about each late night street food spot. Conclusion that could be drawn from the development of this mobile application is that to provide application that could meet the main target users, which mostly are young local citizens and tourist, the interface design should be simple and the feature should be easy to navigate. Local Surabaya language called Suroboyoan was used in several phrases in the application to provide friendly Surabaya culture look and feel, including the title of this application that is Kuliner Bengi Suroboyo, which means Surabaya late night culinary.

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