Sutanto, Eddy Madiono and AUBELIA, STELA (2022) LIFESTYLE AND SELF-ESTEEM OF GENERATION Z IN GADGET PURCHASING DECISION. [UNSPECIFIED]
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Abstract
The consumer purchasing decision is one of the essential aspects for companies to assess the success of their products. Lifestyle and self-esteem can cause consumer purchasing decisions. This study aimed to find the dependencies between lifestyle and self-esteem with the decision to purchase gadgets by Generation Z. The type of research was quantitative research with a judgmental sampling technique. The samples were 100 respondents who had purchased a gadget at least once. This study used questionnaires to collect data and processed the chi-square test by SPSS 2.5. The results showed that lifestyle and self-esteem had a positive dependency relationship on consumer purchasing decisions.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | lifestyle; self-esteem; gadget; purchase decisions; generation z |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economic > Business Management Program |
| Depositing User: | Admin |
| Date Deposited: | 06 Jan 2023 20:38 |
| Last Modified: | 11 Apr 2023 12:28 |
| URI: | https://repository.petra.ac.id/id/eprint/19832 |
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