Packaging Design for a Sustainable Community Business

Natadjaja, Listia and Wardani, Laksmi Kusuma and Thamrin, Diana and Sitinjak, Ronald Hasudungan Irianto (2019) Packaging Design for a Sustainable Community Business. In: 2019 The 1th International Conference on Social Sciences and Humanity (ICSH 2019), 05-10-2019 - 05-10-2019, Surabaya - Indonesia.

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Abstract

The growth of the creative community cannot be quantitatively and qualitatively separated from the growing development of Creative Industry 4.0. Various creative communities produce a variety of creative products that are ready to be sold. Unfortunately, the focus of the community is often only on the product and not on the packaging design. Meanwhile, a product�s packaging not only serves to protect the product, but also to promote it and encourage purchase. The researchers have observed the important role of packaging that needs to be a concern for the community, especially producers of creative products. The purpose of this research is to educate and help the community obtain packaging designs that are not only unique but also suitable to their products. By involving Packaging Design course students of the Visual Communication Design department, we attempted to assist a jewellery and accessories-making community as our research object. Students first attempted to deepen their clients insights by conducting observations and in-depth interviews. In designing the packaging, they consulted with their tutors intensively. The packaging design that the students produced undergo a selection process, which resulted in four packaging designs that were deemed fit for use. Two of the selected designs were registered to obtain IPRs in Industrial Design category. Through this research, it is hoped that the packaging design produced by these students can be used to support the sale of community products. In addition to that, they can also be used to inspire other communities to acknowledge the role of packaging design as a means that can help the sustainability of their business.

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