MEDIA AND PROMOTION STRATEGY FOR JALIN GENIS BUSINESS DEVELOPMENT IN DIGITAL ERA

AVRILIA, STEFANIE and Yusuf, Vanessa (2023) MEDIA AND PROMOTION STRATEGY FOR JALIN GENIS BUSINESS DEVELOPMENT IN DIGITAL ERA. In: International Conference On Media And Communications (ICMC) In Southeast Asia 2023, 08-03-2023 - 08-03-2023, Surabaya - Indonesia.

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Abstract

Jalin Geni is a small business that sells decorative candles based in Surabaya. Jalin Geni utilizes used cooking oil as a mixture of the decorative candles to reduce used cooking oil waste. In Indonesia, cooking oil waste is one of the wastes that every household had. Therefore, Jalin Geni take those opportunity to make a new business that helps to reduce the used cooking oil waste. As a new business growing in a battle of many competitors in the market, the digital era gives room for each business to grow in its own way according to the intended target. Using the help of social media and online sales platforms is also very helpful in todays digital era. Of course, it is assisted by good branding and qualified media display that can attract the audience. The method used for this research is a qualitative method and to choose which media is suitable for the brand to promote the products and the brand itself. With a good media appearance, proper media selection, and vigorous promotion, it will be very helpful for the business and the brand to grow in the future.

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