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Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan di Outlet Taliwangs Balikpapan

Santoso, Thomas and HUTAGALUNG, FEBRIANUS GERRICH PARLAUNGAN (2025) Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan di Outlet Taliwangs Balikpapan. Jurnal SAGA, 3 (3). pp. 32-58. ISSN 3025-4752

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      Abstract

      Businesses in the food and beverage sector have intense competition due to low barriers to entry which increases consumer choice. This makes customer loyalty important for business continuity. The research objective is to analyze the effect of service quality on customer loyalty through customer satisfaction at Taliwangs Balikpapan outlet. This study uses 112 respondents who meet the criteria as samples through purposive sampling. Data analysis of this research uses PLS-SEM technique in SmartPLS software. The result of this study shows that service quality has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Customer satisfaction also has a positive and significant effect in mediating the relationship between service quality and customer loyalty.

      Item Type: Article
      Uncontrolled Keywords: service quality, customer satisfaction, customer loyalty.
      Subjects: H Social Sciences
      Divisions: Faculty of Economic > Business Management Program
      Depositing User: Admin
      Date Deposited: 08 Sep 2025 14:38
      Last Modified: 17 Sep 2025 22:16
      URI: https://repository.petra.ac.id/id/eprint/21835

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