Consumer Awareness and Buying Interest Green Residential in Surabaya

Energy consumption in household sector showed an average growth of 1.4 % per year in the amount of 315 million BOE in 2009. Consumption growth is related to population growth, increased purchasing power and increased access to energy (Ministry of Energy and Mineral Resources, 2010). This increase in energy demand causes global warming. It needs to increase public awareness of environment, with one way to build a green home. This study aims to determine level of awareness and buying interest on residential green developed by PT. Intiland Development Tbk and PT. Ciputra Property Tbk. and determines the factors that respondent most considered to green residential product. The research method used questionnaire with judgment sampling technique, it was obtained 145 respondents. The study showed that 70.3% of respondents concerned about green residential and 66.9% of respondents are interested in buying. The factors considered by respondents are Green Home Featured, Relationship Environment, and Green Home Visual Appearance.
Keywords: awareness, buying interest, Green Home Featured, Relationship Environment, Green Home Visual Appearance.