NOSTALGIA AND AUTHENTICITY OF FAUX VINTAGE PHOTO IN INSTAGRAM THROUGH DIGITAL FILTERS

Renaningtyas, Luri and Mutiaz, Intan Rizky and Syarief, Achmad (2014) NOSTALGIA AND AUTHENTICITY OF FAUX VINTAGE PHOTO IN INSTAGRAM THROUGH DIGITAL FILTERS. In: Bandung Creative Movement International seminar 2014, 12-08-2014 - 10-11-2014, Bandung - Indonesia.

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Abstract

Visually photos with vintage filters in Instagram are similar with vintage photos originally from 1960-1980s that resonate nostalgia and authenticity within the emotional, symbolic, and historical values, but in spite of the similarity do these faux vintage photos resonates the same nostalgia and authenticity of the original vintage? How the revolution of technology in photography contributes in the change of the values of nostalgia and authenticity? To provide answers to these questions, a quantitative research has been done by questionnaire about perception using faux vintage photos as stimulus given to 46 Instagram users divided into 2 groups of 23 serious amateurs and of 23 amateurs, then the result is qualitatively analyzed with theories of socio-culture history of photography, post photography in digital culture, and postmodern aesthetics. Subsequently, it is inferred that faux vintage photos are able to resonate nostalgia and authenticity but in a different manner, as those so called essential values has degraded into mere essence of nostalgia and authenticity flavor distilled by vintage filters. The purpose is to explain how these-generated through digital technology-photos are supposed to be appreciated as new artifacts within the context of postmodern aesthetics in digital culture. The understanding of essential values of photo of which technology contributed to, underlying people to create innovative photo apps that embrace essential values supporting creative industries in Indonesia.

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