THE FINANCIAL SUSTAINABILITY ANALYSIS OF PRIVATE UNIVERSITY IN SURABAYA

Semuel, Hatane and Devie, (2015) THE FINANCIAL SUSTAINABILITY ANALYSIS OF PRIVATE UNIVERSITY IN SURABAYA. In: Big data Analytics fo Business, - 29-12-2014, New Delhi - India.

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Abstract

Nowadays, the management sustainability of private university is highly depending on the students#65533 funding. It demands the university in Surabaya to compete in creating values to the student. The value creation happens when student get the higher education#65533s quality service benefits, reputation benefits, and also the reasonable tuition fee that has to be paid by the student as the price offered from the higher education. Students#65533 value creation is measured by the active students#65533 perception from each universities. The University quality service is measured by eight indicators, University reputation is measured by seven indicators, the price offered from university is measured by three indicators, students#65533 satisfaction is measured by four indicators, students#65533 loyalty is measured by three indicators, and the university financial sustainability is measured by four indicators. The research data analysis is done descriptively and causal by using SEM, and SPSS-13 program package and so SMART PLS. This research uses 511 students as the respondents from four difference private universities in Surabaya, Indonesia. The result of this research shows that the students value creation positively affect the students#65533 satisfaction and students#65533 satisfaction positively affect their loyalty as well as the financial sustainability of the university. The students#65533 loyalty also becomes mediation between students#65533 satisfaction and university financial sustainability. The meaningful path from this research are the value creation to students#65533 satisfaction then to students#65533 loyalty, and finally to the financial sustainability.

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