Investors Willingness to Pay in Commercial Property

The research objective is to determine willingness to pay investors in property commercial. After that, to find the influence factors of legal, economic, physical, and environmental to willingness to pay investors. Population of this study is investors who desire or have purchased commercial property especially from middle economic class. This analysis uses binomial logistic regression method. The result showed that percentage of willingness to pay by investor is 2.1% - 15%. The results showed that factors of legal, economic, physical, and environmental significant influence to willingness to pay investors in commercial property. The indicators ROI (Return on Investment), building finishing quality, view, and accessibility showed significant partially influence to willingness to pay investors.