Customer shopping behavior based on fashionable oriented lifestyle at luxurious shopping mall in Surabaya, Indonesia

The purpose of this research is to investigate the moderating effect of fashionable oriented lifestyle toward the influence of shopping mall attributes and social values on shopping well being. Structural equation modelling was used to analyze the data based on 200 respondents through mall intercept survey. The finding showed that there are two groups of customer lifestyle which is high and low fashionable oriented lifestyle. These group perform different shopping behavior. Another findings revealed that fashionable oriented lifestyle give moderated effect on the influence of shopping mall attributes toward shopping well being. Meanwhile there is no moderating effect from fashionable oriented lifestyle toward social values.