Herjanto, Halimin and Gaur, Sanjaya S. and Adiwijaya, Michael (2014) What makes experience a memorable one for the customers of top Indonesian hotel. In: 2014 MAG Scholar Global Business, Marketing, and Tourism Conference, 22-11-2014 - 22-11-2014, Yogyakarta - Indonesia.
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Official URL: www.magscholar.com
Abstract
The purpose of this research is to investigate customer memorable hotel experience in several top Indonesia hotel. Qualitative research approach through thematic analysis has been done to collect data. The findings revealed the model for memorable hotel experience themes, they are ambience, multisensory, space, perception of experience, and perceived hospitality
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Memorable Hotel Experience, Thematic Analysis |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Graduate Program > Economic Management |
| Depositing User: | Admin |
| Date Deposited: | 28 Apr 2016 22:10 |
| Last Modified: | 22 Jan 2019 02:34 |
| URI: | https://repository.petra.ac.id/id/eprint/17399 |
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