THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKETING CAPABILITIES TOWARD SMALL SCALE INDONESIAN FOOD ENTERPRISES’
PERFORMANCE IN SURABAYA

Palit, Herri Christian; Kristanti, Monika; Aysia, Debora Anne Yang; WIJAYA, HANA STEFANI

THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKETING CAPABILITIES TOWARD SMALL SCALE INDONESIAN FOOD ENTERPRISES’ PERFORMANCE IN SURABAYA

Palit, Herri Christian and Kristanti, Monika and Aysia, Debora Anne Yang and WIJAYA, HANA STEFANI (2016) THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKETING CAPABILITIES TOWARD SMALL SCALE INDONESIAN FOOD ENTERPRISES’ PERFORMANCE IN SURABAYA. Qualitative and Quantitative Research Review, 1 (2). pp. 176-190. ISSN 2462-1978

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Official URL: http://qqrr.nfct.co.uk/index.php/qqrr/issue/view/2

Abstract

This study focuses on improving performance of small scale
Indonesian food enterprises from the perspective of entrepreneurial
orientation and marketing capability. Performance of small scale
Indonesian food enterprises is measured based on the Balanced
Scorecard perspective. The total sample is 50 owners of small scale
Indonesian food enterprises, scattered throughout the regions of
Surabaya. Data processing methods that used in this study were factor
analysis and structural analysis with GeSCA. The result shows that
marketing capability acts as a perfect mediator between entrepreneurial
orientation and performance of small scale Indonesian food enterprises
in Surabaya.

Item Type:	Article
Uncontrolled Keywords:	entrepreneurial orientation, marketing capability, performance, small scale Indonesian food enterprises, GeSCA
Subjects:	H Social Sciences
Divisions:	Faculty of Industrial Technology > Industrial Engineering Department
Depositing User:	Admin
Date Deposited:	05 Apr 2017 12:57
Last Modified:	10 Aug 2017 07:09
URI:	https://repository.petra.ac.id/id/eprint/17642

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