Andreani, Fransisca and DANURAHARDJA, MARIA ANGELINA STEPHANIE and PUTRI, ELIZABETH PAULINA DWI (2017) WHY DO CUSTOMERS INTEND TO REPURCHASE LOW COST CARRIERS (LCCs) IN INDONESIA? In: 8th International Conference on ECONOMIC, BUSINESS AND SOCIAL SCIENCES (ICEBSS), 16-11-2017 - 16-11-2017, New Delhi - India.
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Abstract
This research is aimed to find new factors from internal and external factors affecting customer repurchase intention on Low Cost Carriers (LCCs) in Indonesia. Three hundred questionnaires were distributed to customers of LCCs in Indonesia and then processed with factor analysis using SPSS 24.0 program. The results show that there are five new factors resulted from internal and external factors affecting customers’ repurchase intention on LCCs in Indonesia which are experiential factor, customer needs factor, practical factor, amusement factor and customer life-cycle factor.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | internal factors, external factors, customer behavior, repurchase intention, Low Cost Carriers (LCCs) |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Economic > Hotel Management Program |
| Depositing User: | Admin |
| Date Deposited: | 12 Dec 2017 11:56 |
| Last Modified: | 12 Jan 2018 09:22 |
| URI: | https://repository.petra.ac.id/id/eprint/17707 |
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