Dual Process of Consumption and Investment Motives in Residential Market Indonesia

The thinking of dual process between conscious processes and unconscious processes generate a different decision. Thinking consciously produces rational decisions. However, a persons cognitive limitations makes him simplify complex scenarios then makes heuristics decision. This research aims to evaluate the relationship patterns of decision-making and dual motives on house purchases, time for buyer, and family life cycle in Indonesia. The data is collecting by distributing questionnaires to home buyers. The analysis shows that buyers have consumption motives in buying a house and they behave rational, while investors behave heuristics. Time for Buyers are not significant to decision model. Family Life Cycle is significant to decision model.