Tension Management Strategy in the implementation of Sustainability Agenda

The global demands on sustainability agenda
reflect the paradoxical situation experienced by every
business entities. This condition forces the organization to
solve problems that are seemingly impossible to be solved.
There is a need for a swift and clever strategy that allows
the management to run the organization in a paradoxical
reality. Tension management strategy is the key of success
for the companies who manage the conflicts that arise
between individuals or individual and companies
regarding the choices of sustainable activities. Companies
may not yet realize the choice of strategies done in
managing the tension, strategy mapping will help giving a
practical image of the strategies implemented by the
companies. The success of the companies in doing
sustainable mission will be the basis of the success of their
financial performance.