Design of Portable Purchase Display for Small to Medium Enterprise (Case Study of Fish Cracker Village in Surabaya)

Kampung Krupuk, a village of traditional cracker
makers, the problem solving method is used to answer the
following questions: what type of portable purchase display is
suitable for the community of the village of Surabaya crackers?
Is a need to develop its business promotion and sales through
exhibition or local bazaars frequently held in Surabaya. The
location of the Kampung Krupuk village in narrow alleys and far
from urban roads result in problems of transporting the
commodities to the exhibition areas. These problems became a
challenge in the learning studio of Interior Product Design 3
course taken by third year students of the Interior Design
Department. Brainstorming and Prototyping methods were
carried out in the design process to produce designs that suit the
conditions in the field. Existing communities were actively
involved in the process of brainstorming designs, evaluation and
product prototype testing. The result of this research is a
purchase display product design that has many advantages:
lightweight, easily assembled, economic, and can be transported
by a motorcycle. These advantages are the design solution offered
to the existing problems that have previously hampered the
marketing and productivity of Kampung Krupuk. The resulting
design can truly be realized to support the marketing activities of
Kampung Krupuk.