Decoding Indonesian millennials traits as variables in assessing millennials living preferences in apartment

Primasari, Laras and Tampubolon, Angela Christysonia (2018) Decoding Indonesian millennials traits as variables in assessing millennials living preferences in apartment. In: The 4th Biennale International Conference on Indonesian Architecture and Planning, 27-07-2018 - 27-07-2018, Yogyakarta - Indonesia.

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Abstract

The Millennials� demographic boom and wealth shift are expected to hold the key in influencing the next phase of disruptive wave. As the biggest consumer class of housing market whose faced numerous urban housing issues, Millennials living decision and preferences will play significant role in changing the current and future urban space. This research tries to decode Millennials� traits generated from their characters and personalities along with their living experiences in apartment buildings and experimentally use it as variables in assessing living preferences in apartment-type housing. Data was collected primarily through survey using online questionnaires and resulting in the classification of 15 preferences categories, explaining Millennial�s attribute of living/dwelling. The results show on how these traits of Millennials are fairly able to explain and/or becoming the reasoning for how they perceived their living experience in apartment and identify it as preference. The plausibility of using these cohorts and personalities (traits) as variables in assessing Millennials living preference in apartment is high.

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