PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE

Japarianto, Edwin and Adelia, Stephanie (2020) PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE. Jurnal Manajemen pemasaran, 14 (1). pp. 35-42. ISSN 1907-235X

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Abstract

E-commerce influenced by a variety of factors, such as the web display and the price, as well as the trust that contributes to influencing the growth of online buying interest. From this studies the author finds that the relationship between web appearance and prices on buying interest with trust as an intervening variable in e-commerce Shopee shows that trust is an intervening variable, makes the independent variable it is stronger if it is directly related to the dependent variable.Respondents in this study were Shopee application users who used the Shopee application in the last three months and opened Shopee applications at least five times.

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