PENGARUH USABILITY, INFORMATION QUALITY, DAN INTERACTION QUALITY TERHADAP WEB REVISIT INTENTION DAN PURCHASE INTENTION WEBSITE BALI TOURISM BOARD

The use of websites to market tourism products is developed for private and government businesses. The Bali
Tourism Board website is one of the websites of the Bali provincial government that offers various tourist products for Bali
destinations. To evaluate the effectiveness of this website, continuous scientific research is needed related to marketing
communications for Bali tourist destinations. One measure that can help evaluate the quality of website services is by
evaluating the role of webqual dimensions, usability, information quality and interaction quality, so that the effects can be seen
on web revisit intention and purchase intention of Bali tourism products. The research was conducted through an online survey
of 239 respondents using google form. The results showed that usability can have a direct effect on web revisit intention and
purchase intention, while information quality and interaction quality have no direct effect on purchase intention but through
web revisit intention, and it was found that revisit intention is the perfect mediation for the influence of information quality and
interaction quality on purchase intention, but it is a partial mediation on the effect of usability on purchase intention.