Backpackers� travel decision across generations and countries of origin: An empirical study in Indonesia

Wijaya, Serli and Semuel, Hatane (2021) Backpackers� travel decision across generations and countries of origin: An empirical study in Indonesia. [UNSPECIFIED]

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Abstract

In the past few decades, backpacking tourism has become more popular not only among young travelers but also among adults and elderly. Taking the trend into account, this study aims to investigate the variance of consideration of international backpackers across generational cohorts and origin countries when they backpack to Indonesia. In this study, travel perceived risk was analyzed as a covariate variable. In addition, the study had surveyed 156 international backpackers who have never traveled to Indonesia. This study employed descriptive statistics analysis, ANOVA, linear regression, and MANCOVA tests to examine the primary data. The results reveal a significant difference between baby boomers and generation Y backpackers during the pre-trip phase, especially in evaluating alternatives. In addition, the study also found a significant difference between Asian and non-Asian backpackers during the pre-travel phase, especially during the travel necessity introduction. Further study also reveals that travel perceived risk negatively influenced backpackers� consideration when deciding to visit Indonesia.

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