Communication medium for family planning in realizing quality families in east java

The Covid-19 pandemic globally has come to the attention of the Government of Indonesia, namely in dealing with problems that arise in terms of access and services for prosperous families, population, and family planning. Moreover, paying attention to the implications of a pandemic on the resilience and well-being of Indonesian families. This research was conducted to see the communication medium of the East Java Provincial Government in implementing the Strategic Plan of the National Population and Family Planning Board (BKKBN) in 2020-2024. This strategic plan has a vision of realizing quality family planning by maintaining a balanced population growth. Moreover, to support the achievement of a developed Indonesia that is sovereign, independent, and has a personality based on mutual cooperation. This research uses a constructionist paradigm according to a qualitative research approach with a case study method. Data collection used in-depth interviews with the Head of BKKBN for East Java Province and their staff, interviews with couples of reproductive age, observations, field notes, and document reviews. The results showed that the family planning communication medium through various media platforms, including online media (siapbahagia.com), social media and radio broadcasts streaming. Moreover, before couples of childbearing age marry, they already have information about all types of contraception, a two-child program so that the family is healthier, consequently more qualified. The implication of this study is that there is a need for a paradigm shift, where family planning, which previously had government affairs, was transferred to become the affair of every family.