E-GOVERNMENT ORGANIZATIONAL GOVERNANCE, POLICY COMMUNICATION AND DIGITALIZATION OF LAND OWNERSHIP IDENTITY (NETNOGRAPHIC STUDY ON THE ISSUANCE OF ELECTRONIC LAND CERTIFICATES)

The purpose of the research is to obtain an empirical picture of the factors that cause difficulties in implementing public policies based on identity digitalization in e-certificates. The research is based on e-government theory, identity digitization and policy communication. Netnographic research methods in a constructive/interpretive paradigm. Data collection was carried out through the ATR public group on Facebook on February 24th, 2021, March 6th & 8th, 2021. Data were analyzed using thematic analysis and netnography models in five steps: defining research questions, selecting and identifying communities, data collection, analysis and research reporting. Data verification supported by theoretical triangulation to obtain better credibility. The research findings cover three things. First, the public considers that agrarian reform is considered incomplete. This is characterized by a variety of unresolved land issues. Second, electronic land certificates which are the entrance to digital identity-based e-government governance are very risky. Third, the crucial aspect is that the government is considered unskilled in choosing the model of communication channels to the public. As a consequence, there are pros and cons to the e-certificate policy which resulted in the failure of the states execution of the electronic land certificate rule. The novelty of this research applies netnography research design that is relatively new in a qualitative research that focuses on the virtual community study. Netnography has a strong and prospective contemporary relevance, especially in the world impacted by Covid-19 pandemic. The recommendation of this research is that the state must carefully consider the publics response when issuing information technology-based regulations.