Packaging Design for a Sustainable Community Business

The growth of the creative community cannot be quantitatively
and qualitatively separated from the growing development of Creative
Industry 4.0. Various creative communities produce a variety of creative
products that are ready to be sold. Unfortunately, the focus of the
community is often only on the product and not on the packaging design.
Meanwhile, a product�s packaging not only serves to protect the product,
but also to promote it and encourage purchase. The researchers have
observed the important role of packaging that needs to be a concern for the
community, especially producers of creative products. The purpose of this
research is to educate and help the community obtain packaging designs
that are not only unique but also suitable to their products. By involving
Packaging Design course students of the Visual Communication Design
department, we attempted to assist a jewellery and accessories-making
community as our research object. Students first attempted to deepen their
clients insights by conducting observations and in-depth interviews. In
designing the packaging, they consulted with their tutors intensively. The
packaging design that the students produced undergo a selection process,
which resulted in four packaging designs that were deemed fit for use. Two
of the selected designs were registered to obtain IPRs in Industrial Design
category. Through this research, it is hoped that the packaging design
produced by these students can be used to support the sale of community
products. In addition to that, they can also be used to inspire other
communities to acknowledge the role of packaging design as a means that
can help the sustainability of their business.