Effects of Profitability towards Enterprise Value with Corporate Social Responsibility Performance and Brand Value as Mediating Variables

Currently, many companies are taking many actions to put their most vigorous efforts into
enterprise value creation, which enables the company to achieve its highest market capitalization.
They plan and do many strategies, such as value-added creation by creating intangible values
through CSR activities, creating CSR performance, and brand value creation through brand
valuation. This research seeks to determine whether companies profitability, ROA, and ROE affect
the enterprise value. Therefore, two mediating variables, CSR performance and Brand Value, have
been set to analyze whether one impacts another. To do research, the researcher utilizes secondary
data, which is the data that has been collected by someone other than the researcher. The finding
shows that companies profitability has no impact on the enterprise value and CSR performance.;
On the other hand, the results show a strong relationship between brand value and enterprise value,
and brand value is a mediating variable between companies profitability and enterprise value