Conceptual Zero Waste Fashion: Passive Subtle Communication to Drive Environmental Change

Tedjokoesoemo, Purnama Esa Dora and Yessica, Evania and HANDOJO, REGINA MARGARETA (2023) Conceptual Zero Waste Fashion: Passive Subtle Communication to Drive Environmental Change. In: CCOMM - The Creative and Collaborative Communication Conference , 11-07-2023 - 11-07-2023, Surabaya - Indonesia.

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Abstract

The fashion industrys adverse environmental impact, driven by excessive waste generation and resource depletion, calls for innovative approaches to reduce its ecological footprint. One promising solution is zero waste fashion, which aims to eliminate textile waste throughout the production process. Pattern design plays a crucial role in zero waste fashion, as it maximises material utilisation and minimises cutting waste. By employing innovative pattern-making techniques, such as tessellation, modularity, and cut-on-fold, designers can optimise fabric usage, eliminating excess scraps and minimising textile disposal. Effective communication strategies enable designers, manufacturers, and consumers to understand the importance of material and pattern selection in zero waste fashion. By emphasising the ecological impact of textile waste and showcasing alternative sustainable materials and innovative pattern-making techniques, creative communication can raise awareness and inspire action towards more sustainable practices. This research conducted in testing of different patterns available online as open source to find out the best combination for multi fabric use in design. This study aims to highlight the possibilities of communicating certain values in subtle non aggressive methods by using ready to wear fashion as its media. The result shows that these indirect communication strategies do deliver messages subtly and come in connection before correction.

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