Design Thinking to Reinterpret “Mother” Through Kebaya Design

Tedjokoesoemo, Purnama Esa Dora and Goenawan, Felicia and Damajanti, Maria Nala (2023) Design Thinking to Reinterpret “Mother” Through Kebaya Design. In: 1st International Conference on Management Technology,Engineering and Design (1st ICoMTED) 2023, 16-12-2023 - 16-12-2023, Kuala Lumpur - Malaysia.

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Abstract

Everyone will certainly agree how significant a mothers role is in a family. Without minimizing the role of the father, the figure of the mother in Eastern culture is closely related to domestic affairs at home, one of which is parenting. Eastern educational patterns tend to create boundaries between parents and children, often presenting their own dilemma, especially in urban areas where all parents generally work to get a better life. Artsy people who tend to be introverted and have difficulty conveying their feelings verbally, try to overcome this by presenting a mother figure as their design inspiration. This paper is a design based research by taking samples of the modern kebaya development process in Visual Communication Media Class Academic Year of 2022/2023. The design development will use a 5 steps design thinking approach, with design conceptualization developed together with students from Fashion Communication Class from the same academic year. This paper will investigate approaches that organically emerge in the collaboration process. An empirical study is conducted through a qualitative method to understand how peer to peer private discussion will help to develop a design that has a heart touching background.

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