Designing a Board Game as a Medium for Introduction to Indonesian Spices for Generation Z

As a cultural heritage that is still frequently used until now, spices play an
important role in Indonesian peoples kitchen affairs. However, many of Generation Z are
less familiar with Indonesian spices commonly used in cooking. The cause of the lack of
knowledge is that they rarely see and use it directly during their activities. On the other
hand, they have also made things easier with instant spices or ready-made food sold by
restaurants or cafes. Therefore, this design aims to introduce Indonesian spices
interactively and encourage the active involvement of Generation Z. This design used
qualitative research methods by collecting data through interviews, observations,
questionnaires, and literature studies. The data analysis methods used are the Why Test,
4P, and SWOT. The result of this design is a board game as a medium for Generation Z to
learn about 20 types of spices cultivated in Indonesia.