MEDIA AND PROMOTION STRATEGY FOR JALIN GENIS BUSINESS DEVELOPMENT IN DIGITAL ERA

Jalin Geni is a small business that sells decorative candles based in Surabaya.
Jalin Geni utilizes used cooking oil as a mixture of the decorative candles to
reduce used cooking oil waste. In Indonesia, cooking oil waste is one of the
wastes that every household had. Therefore, Jalin Geni take those opportunity to
make a new business that helps to reduce the used cooking oil waste. As a new
business growing in a battle of many competitors in the market, the digital era
gives room for each business to grow in its own way according to the intended
target. Using the help of social media and online sales platforms is also very
helpful in todays digital era. Of course, it is assisted by good branding and
qualified media display that can attract the audience. The method used for this
research is a qualitative method and to choose which media is suitable for the
brand to promote the products and the brand itself. With a good media
appearance, proper media selection, and vigorous promotion, it will be very
helpful for the business and the brand to grow in the future.