Designing Creative Visual Communication Media about New Normal Health Protocol through A Hybrid Service Learning Class

Yusuf, Vanessa and Hartanto, Deddi Duto (2023) Designing Creative Visual Communication Media about New Normal Health Protocol through A Hybrid Service Learning Class. In: The 9 Asia-Pacific Regional Conference On Service-Learning, 21-07-2023 - 21-07-2023, Bangalore - India.

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Abstract

Service learning has always become an important experience for the student to learn and implement their knowledge for societys needs. During the Covid-19 pandemic, Visual Communication Media class from Petra Christian University got an opportunity to collaborate with Gugah Nurani Indonesia (GNI) Foundation to support the government program, �Kampung Tangguh�. The students were asked to design 5 sets of creative media to communicate Covid-19 health protocol for the inhabitants of 5 Sub-districts in Semampir District, Surabaya, Indonesia. However, in this situation and regulation was not possible for the class to do the service learning on full onsite. Therefore it was held in hybrid mode. This research used the qualitative method and applied the design thinking process. At the Empathize stage, the data was gathered onsite by interviewing the related parties and observing the real situation in Semampir District. After that, the stage of Define, Ideate, and Prototype were held fully online with the guidance of the lecturer and assistant through online meetings. The best five teams got a chance to present their idea to the GNI Foundation and the government representative of Semampir District. After getting the feedback and approval, the Test stage was implemented onsite to get the result and evaluation. For each sub-district, there is a set of media consisting of: interactive brochures, unconventional banners, floor games, tablecloths for the roadside stall, murals, T-shirts, jingle, and music video. The whole media was designed to be interactive, integrated, and appropriate to the characteristics of the Semampir people. This project was successful in raising the awareness of Semampir people to apply the new normal health protocol. Moreover, based on the students reflection, they were satisfied with this learning experience. Therefore it is recommended to conduct a hybrid service learning by ascertaining which parts are effective online and which are onsite.

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