ABET, GARRY NATHANIEL and Adiwijaya, Michael and Subagio, Hartono (2021) The influence of product innovation on customer engagement through customer experience and customer value of OVO users. In: THE INTERNATIONAL SEMINAR OF CONTEMPORARY RESEARCH ON BUSINESS AND MANAGEMENT (ISCRBM 2021),, 18-12-2021 - 18-12-2021, Jakarta - Indonesia.
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Abstract
This study aims to find out the influence of product innovation on customer engagement through customer experience and customer value. It employs a quantitative research method by distributing online questionnaires on social media. In total, 210 respondents participated through purposive sampling technique. The findings show that: 1) product innovation has a significant effect on customer value, customer experience, and customer engagement; 2) customer value has a significant effect on customer engagement, and 3) customer experience has no significant effect on customer engagement.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | customer engagement, customer value, customer experience, product innovation |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Graduate Program > Economic Management |
| Depositing User: | Admin |
| Date Deposited: | 19 Aug 2022 22:04 |
| Last Modified: | 01 Sep 2022 18:33 |
| URI: | https://repository.petra.ac.id/id/eprint/20960 |
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