THE EFFECT OF GENDER-ROLE ORIENTATION, VOLITION, AND PARENTAL INFLUENCE ON ENTREPRENEURIAL INTENTION

Marchyta, Nony Kezia and SULIANTO, CYNTHIA ARIELA and Sutanto, Eddy Madiono (2025) THE EFFECT OF GENDER-ROLE ORIENTATION, VOLITION, AND PARENTAL INFLUENCE ON ENTREPRENEURIAL INTENTION. [UNSPECIFIED]

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Abstract

Background: Indonesias low percentage of entrepreneurs is impeding the countrys economic progress, which in turn is exacerbating the countrys high unemployment rate and low entrepreneurial inclination among the youth. Purpose: This research examines the effect of gender-role orientation, volition, and parental influence on entrepreneurial intention among undergraduate students in Indonesia. Design/methodology/approach: Data analysis for this quantitative study, which involved 172 Indonesian undergraduate students, was done using the Structural Equation Model - Partial Least Square. Purposive sampling was used to choose the sample, and questionnaires were used to collect data. Findings/Result: The research concludes that feminine gender-role orientation and parental influence positively impact entrepreneurial intention, while masculine, androgynous, and undifferentiated gender-role orientations, as well as volition, do not have a significant effect. Conclusion: To increase the number of entrepreneurs in Indonesia, it is crucial to develop entrepreneurial programs tailored to undergraduate students with a feminine gender-role orientation and to involve parents, given their significant influence on entrepreneurial intention. Originality/value (State of the art): Despite traditional beliefs favoring masculine gender-role orientation in entrepreneurship, research suggests that feminine, androgynous, and undifferentiated orientations also have potential, and factors like volition and parental influence play crucial roles in shaping entrepreneurial intention.

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