The Effects of Digital Storytelling on the Retention and Transferability of Student Knowledge

This study aimed to investigate the effects of Storytelling Narrated Videos (SNV) on students� knowledge retention and transferability. A total of 56 students from a university in Indonesia were randomly assigned to a quasi-experimental research
design exposed to SNV and to Lecture Narrated Videos (LNV). Two videos were created to deliver content on Bloom�s Taxonomy, one using a lecture-style format and the other adopting a storytelling approach. Data were collected through
tests, questionnaires, and essays. The findings revealed that participants exposed to SNV had higher retention memory scores, indicating a positive impact on knowledge retention compared to those who watched LNV. Moreover, the storytelling videos facilitated cognitive skill progression, enhanced understanding through engaging visuals, and fostered a strong connection with a familiar narrator, resulting in a more dynamic and memorable learning experience. The study also examined knowledge transfer and found that participants who watched the storytelling videos performed better in applying Bloom�s Taxonomy concepts to planning teaching objectives in the essay test. This suggests that the incorporation of storytelling narration and promoting transfer knowledge activities can enhance students� understanding, retention, and practical application of the learned material. Overall, the findings highlight the potential of incorporating storytelling in narrated videos to improve students� knowledge retention, transferability, and engagement in educational settings.