FROM SIGN TO DESIGN: THE ROLE OF DOMAIN TRANSFER IN REDEFINING ARCHITECTURE LOCALITY

Redyantanu, Bramasta Putra and Sunaryo, Rony Gunawan (2025) FROM SIGN TO DESIGN: THE ROLE OF DOMAIN TRANSFER IN REDEFINING ARCHITECTURE LOCALITY. In: Vista6, 15-05-2025 - 15-05-2025, Kupang - Indonesia.

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Abstract

This research examines the design process within a conceptual framework grounded in domain transfer, proposing an innovative model for architecture design rooted in locality. The conceptual framework introduced by Plowright serves as an approach for discovering new ideas, wherein architectural elements are redefined through notions derived from overarching concepts, analogies, metaphors, or profound questions originating both within and beyond the field of architecture itself. Utilizing a qualitative case study method through design, the research reflects the design process in the context of the West Java Cultural Center design competition. Analysis is conducted by deconstructing the design process using the conceptual framework through domain transfer, emphasizing methods of representation that capture the cross-cultural and distinctive locality characteristics of West Java as the foundation for architectural programming. The case study explores the transformation of architectural syntax elements derived from local signs and symbols as manifestations of innovation. The findings are categorized into three key aspects: the concept as a gateway to innovation (hypothesis), the transformation of ideas from locality into elements and syntax (transfer), and the integration of these elements into cohesive design (coherence). In this study, domain transfer is redefined as the process of translating symbolic values and cultural attributes from non-architectural elements into tangible architectural components, thereby creating contextual design innovation.

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