Pengaruh Socioeconomic Dan Financial Knowledge Terhadap Financial Satisfaction Yang Dimediasi Oleh Financial Behavior Pada Kolektor Merchandise K-Pop

This study aims to analyze the influence of socioeconomic and financial knowledge on financial satisfaction mediated by financial behavior in K-pop merchandise collectors. High enthusiasm for K-pop merchandise is often exploited by irresponsible parties to commit fraud, which risks reducing collectors financial satisfaction. This study involved 175 respondents through primary data collection with an online questionnaire, analyzed using the Structural Equation Modeling (SEM) method. The results showed that socioeconomic did not have a significant effect on financial satisfaction in K-pop merchandise collectors. In contrast, financial knowledge had a significant effect on financial satisfaction, both directly and through the mediation of financial behavior in K-pop merchandise collectors. These findings highlight the importance of financial literacy in increasing financial satisfaction amidst the risks faced by K-pop merchandise collectors.