TIFFANY, and Wijaya, Serli and Jaolis, Ferry (2025) Slow Fashion Orientation and Consumer Attitude on Purchase Intention and Willingness to Pay a Premium Price. [UNSPECIFIED]
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Abstract
The rapid growth of the global fashion industry has made it the world�s third highest contributor to waste and pollution. In recent years, the slow-fashion movement has been oriented towards sustainability issues to reduce the negative impact of fast fashion. This study aims to analyze the effect of Slow-Fashion Orientation (SFO) on Attitude, Purchase Intention, and Willingness to Pay Premium. Primary data collection was conducted through a survey of 251 respondents spread across various regions of Indonesia through purposive sampling using the Populix research panel service. The results showed that slow-fashion orientation (SFO) has a direct and significant effect on Attitude, Purchase Intention, and respondents willingness to pay more for slow-fash- ion products (Willingness To Pay Premium). Attitude, directly and as a mediator, is proven to significantly influence Purchase Intention, and respondents willingness to pay more for slow-fashion products (willingness to pay premium).
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | Slow-Fashion Orientation, Attitude, Purchase Intention, Willingness to Pay Premium. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Graduate Program > Economic Management |
| Depositing User: | Admin |
| Date Deposited: | 09 Nov 2025 14:14 |
| Last Modified: | 20 Nov 2025 00:42 |
| URI: | https://repository.petra.ac.id/id/eprint/21909 |
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