The Factors affecting customers when joining Ciputra Family Club

Go, Chialyanti and Gandakusuma, Stefanus (2009) The Factors affecting customers when joining Ciputra Family Club. Bachelor thesis, Petra Christian University.

Abstract

This research is conducted because of the rapid competition among family clubs, especially family in west part of Surabaya. This research is analyzing several factors which affecting members of Ciputra Family Club when joining Ciputra Family Club. In order to conduct this research, the writers distributed 110 questionnaires to Ciputra Family Club members, which the number reaches 600 members. After distributing the questionnaires, the? writers received back 89.09% of the questionnaires and out of it, only 85.71% were found valid for the research. The writers used SPSS 17.0 as the analytical tool. By using Factor Analysis, the writers measured the data. The data had been found to be valid since it has passed the KM0 and Bartlett?s Test of Sphericity. All the variables that was scattered before in the questionnaires has already passed the validity test, which was shown by the significance level above 0.5. After testing the validity, the data was processed into several factor analysis steps. Last but not least, the research result was that in joining Ciputra Family Club, the customers did not really consider all factors determined by the writers at first. There are only 6 factors the customers were considering when they join the family club. Those 3 factors are Brand Devotion, Brand Effectuate, and Brand Prestige.

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