A Semiotics text analysis of Cleo Magazine perfume advertisements

Angir, Lilianti (2008) A Semiotics text analysis of Cleo Magazine perfume advertisements. Bachelor thesis, Petra Christian University.

Abstract

Signs are everywhere as well as advertisement that cannot apart from the society. In this case, semiotics takes an important part in advertising in order to make an interpretation of the signs as a message that the advertisers sent to the readers based on society convention. Moreover, the writer uses Barthes and Derrida?s semiotic theories as the main theory. The writer gets ten perfume advertisements as the source of the data from Cleo magazine of October 2005 until December 2005. Therefore, she analyzed both the keywords and the picture that have been found in the perfume advertisement. Then, she is using descriptive qualitative approach since this study attempt to describe the interpretation of perfume advertisements. Generally, the advertisers are inspired by the nature such as, sea, ocean, flowers, water and even by the personalities, relationship and even by the way of living in one country.

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