Items where Division is "Faculty of Economic > International Business Management Program" and Year is 2023

B

BENITA, ELVIRA and TEGUH, GERALDY PRATAMA and Proboyo, Adelina (2023) The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia. [UNSPECIFIED]

E

EFFENDI, FEBE SURYA and LUHANA, WINDY FRESHIA and Proboyo, Adelina (2023) The Impact of Brand Romance Dimensions on Brand Loyalty: A Study on Uniqlo Indonesia. International Journal of Organizational Behavior and Policy, 2 (2). pp. 97-106. ISSN 2961-9548

H

HUTAMA, MONICA JOAN and ANJANI, ISABELLA and Proboyo, Adelina (2023) EFFECTIVITY OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION WITH CUSTOMER RELATIONSHIP AS THE MEDIATING VARIABLE: A STUDY ON H&M IN INDONESIA. In: Petra International Business and Accounting Conference 2023 (PIBACC 2023), 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

I

INDARMI, DAMIANA WIWIK and Ricky, and Tarigan, Zeplin Jiwa Husada (2023) The Servant Leadership Effect on Student Engagement Mediated by Student Motivation at X Christian Senior High School in Surabaya. [UNSPECIFIED]

S

SHANIA, FRANSISCA and ANDRIANI, PAMELA and Soetanto, Tessa Vanina (2023) BOARD DIVERSITY AND CORPORATE RISK: EVIDENCE FROM INDONESIAN LISTED MANUFACTURING COMPANIES IN 2016-2019. [UNSPECIFIED]

T

Tarigan, Ruth Srininta (2023) EXPLORING SOLAR PV ADOPTION IN INDONESIA: INFLUENCES AND CONSUMER BEHAVIOR. In: Petra International Business and Accounting Conference 2023, 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

Tarigan, Ruth Srininta (2023) SUSTAINABLE HRM IN THE CASE OF REMOTE WORK IN INDONESIA MODERATED BY GENERATIONAL CHARACTERISTICS. In: Petra International Business and Accounting Conference 2023, 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

Tarigan, Ruth Srininta and Tandung, Juliana Caesaria and SUTRISNO, ANSELL KEVYN and VIRIYANI, (2023) THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION. [UNSPECIFIED]

V

Vania, Bella and Christanto, Winda and Tandung, Juliana Caesaria and Tarigan, Ruth Srininta (2023) FACTORS INFLUENCING THE ENGAGEMENT OF MILLENNIAL EMPLOYEES IN SURABAYA-INDONESIA. [UNSPECIFIED]