Items where Division is "International Business Management Program" and Year is 2023

Article

EFFENDI, FEBE SURYA and LUHANA, WINDY FRESHIA and Proboyo, Adelina (2023) The Impact of Brand Romance Dimensions on Brand Loyalty: A Study on Uniqlo Indonesia. International Journal of Organizational Behavior and Policy, 2 (2). pp. 97-106. ISSN 2961-9548

Conference or Workshop Item

HUTAMA, MONICA JOAN and ANJANI, ISABELLA and Proboyo, Adelina (2023) EFFECTIVITY OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION WITH CUSTOMER RELATIONSHIP AS THE MEDIATING VARIABLE: A STUDY ON H&M IN INDONESIA. In: Petra International Business and Accounting Conference 2023 (PIBACC 2023), 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

Tarigan, Ruth Srininta (2023) EXPLORING SOLAR PV ADOPTION IN INDONESIA: INFLUENCES AND CONSUMER BEHAVIOR. In: Petra International Business and Accounting Conference 2023, 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

Tarigan, Ruth Srininta (2023) SUSTAINABLE HRM IN THE CASE OF REMOTE WORK IN INDONESIA MODERATED BY GENERATIONAL CHARACTERISTICS. In: Petra International Business and Accounting Conference 2023, 21-11-2023 - 21-11-2023, Surabaya - Indonesia.