Items where Division is "Faculty of Economic > International Business Management Program" and Year is 2023

UNSPECIFIED

BENITA, ELVIRA and TEGUH, GERALDY PRATAMA and Proboyo, Adelina (2023) The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia. [UNSPECIFIED]

INDARMI, DAMIANA WIWIK and Ricky, and Tarigan, Zeplin Jiwa Husada (2023) The Servant Leadership Effect on Student Engagement Mediated by Student Motivation at X Christian Senior High School in Surabaya. [UNSPECIFIED]

SHANIA, FRANSISCA and ANDRIANI, PAMELA and Soetanto, Tessa Vanina (2023) BOARD DIVERSITY AND CORPORATE RISK: EVIDENCE FROM INDONESIAN LISTED MANUFACTURING COMPANIES IN 2016-2019. [UNSPECIFIED]

Tarigan, Ruth Srininta and Tandung, Juliana Caesaria and SUTRISNO, ANSELL KEVYN and VIRIYANI, (2023) THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION. [UNSPECIFIED]

Vania, Bella and Christanto, Winda and Tandung, Juliana Caesaria and Tarigan, Ruth Srininta (2023) FACTORS INFLUENCING THE ENGAGEMENT OF MILLENNIAL EMPLOYEES IN SURABAYA-INDONESIA. [UNSPECIFIED]

Article

EFFENDI, FEBE SURYA and LUHANA, WINDY FRESHIA and Proboyo, Adelina (2023) The Impact of Brand Romance Dimensions on Brand Loyalty: A Study on Uniqlo Indonesia. International Journal of Organizational Behavior and Policy, 2 (2). pp. 97-106. ISSN 2961-9548

Conference or Workshop Item

HUTAMA, MONICA JOAN and ANJANI, ISABELLA and Proboyo, Adelina (2023) EFFECTIVITY OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION WITH CUSTOMER RELATIONSHIP AS THE MEDIATING VARIABLE: A STUDY ON H&M IN INDONESIA. In: Petra International Business and Accounting Conference 2023 (PIBACC 2023), 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

Tarigan, Ruth Srininta (2023) EXPLORING SOLAR PV ADOPTION IN INDONESIA: INFLUENCES AND CONSUMER BEHAVIOR. In: Petra International Business and Accounting Conference 2023, 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

Tarigan, Ruth Srininta (2023) SUSTAINABLE HRM IN THE CASE OF REMOTE WORK IN INDONESIA MODERATED BY GENERATIONAL CHARACTERISTICS. In: Petra International Business and Accounting Conference 2023, 21-11-2023 - 21-11-2023, Surabaya - Indonesia.