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Analisis Dependensi Temperamen dan Prestasi Kerja Agen Asuransi

Sutanto, Eddy Madiono and Yulianto, Anang (2002) Analisis Dependensi Temperamen dan Prestasi Kerja Agen Asuransi. Journal of Economy & Business, VIII (1). pp. 120-146. ISSN 0854 - 9087

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    Abstract

    Along with the growth of life insurance businesses, there are many new insurance companies coming up in Indonesia. In order to maintain their position in the business, they always to improve their products, services to their potential clients and also how they recruit their sales people. As one of the growth insurance companies, Panin Life plans and conducts many strategies, including product innovation, high quality service, and recruiting many sales people to achieve company's goals. In this point, sales people are the front liners to market the products. The way the company recruit their sales people will influence the company performance. This paper describes the relationship between temperament and performance especially insurance agent. We conducted survey by using questionnaire and interview to collect data to insurance agents and their supervisors or managers. By using statistical analysis Chi-Square the research suggests that temperament has a positive relationship to work performance. For insurance sales people who have sanguin-coleric temperament tend to perform better than others.

    Item Type: Article
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Faculty of Economic > Business Management Program
    Depositing User: Eddy Madiono Sutanto
    Date Deposited: 18 Sep 2012 14:30
    Last Modified: 18 Sep 2012 14:30
    URI: http://repository.petra.ac.id/id/eprint/15579

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