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The underlying factors affecting consumers’ behavioral intentions in foodservice business in Surabaya, Indonesia

Wijaya, Serli and Widjaja, Deborah Christine and Harianto, Agung (2016) The underlying factors affecting consumers’ behavioral intentions in foodservice business in Surabaya, Indonesia. [UNSPECIFIED]

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    Abstract

    Food service business in Surabaya has experienced a significant growth. As such, it is essential for the management to take into account factors that influence consumers’ behavioural intentions. The over¬arching aim of this study was to investigate the effect of three major dining experience aspects, namely: food quality, service quality, and physical dining environment on consumer perceived value and behavioural inten¬tions. In total, 3096 samples were approached at 25 restaurants and cafes to participate in the questionnaire-based survey. The result showed that the quality of food was found to be the major antecedent that significantly influenced consumer perceived value when they went dining-out at the restaurants and cafes. Further, con-sumer perceived value was proven to have a positive significant effect on consumers’ behavioural intentions.

    Item Type: UNSPECIFIED
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Graduate Program > Economic Management
    Depositing User: Admin
    Date Deposited: 11 Apr 2017 02:44
    Last Modified: 11 Jul 2017 21:35
    URI: http://repository.petra.ac.id/id/eprint/17608

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