Wijaya, Serli and Widjaja, Deborah Christine and Harianto, Agung (2016) The underlying factors affecting consumers’ behavioral intentions in foodservice business in Surabaya, Indonesia. [UNSPECIFIED]
Abstract
Food service business in Surabaya has experienced a significant growth. As such, it is essential for the management to take into account factors that influence consumers’ behavioural intentions. The over¬arching aim of this study was to investigate the effect of three major dining experience aspects, namely: food quality, service quality, and physical dining environment on consumer perceived value and behavioural inten¬tions. In total, 3096 samples were approached at 25 restaurants and cafes to participate in the questionnaire-based survey. The result showed that the quality of food was found to be the major antecedent that significantly influenced consumer perceived value when they went dining-out at the restaurants and cafes. Further, con-sumer perceived value was proven to have a positive significant effect on consumers’ behavioural intentions.
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