Gunawan, Samuel (2018) Donald Trump s versus Hillary Clinton s Campaign Rhetoric in their Presidential Nomination Acceptance Speeches. In: Language in the Online and Offline World 6 : The Fortitude, 09-05-2018 - 09-05-2018, Surabaya - Indonesia.
Abstract
The research sought to study the rhetoric of Donald Trump and Hillary Clinton in the U.S. 2016 presidential election. It studied how both candidates showcased their roles and political agenda in terms of the four components of campaign rhetoric: agenda-setting, framing, character construction, and emotional resonance in their nomination acceptance speeches. Using qualitative content analysis, access was made to the core meaning of the speeches in terms of Beebe and Beebe’s central ideas and main ideas of both speeches through Leanne’s rhetorical techniques and de Bruijn’s winning frames to be expressed in the forms of new analytical narratives. Subsequently, the study attempted to arrive at some interpretation of the underlying thought of both speeches in the light of the four components of the campaign rhetoric. The analysis showed that Trump asserted the bleak picture of America and underscored his role as hero who had the capacity to rescue; whereas Clinton who depicted more optimistic picture of America asserted her role to keep America moving forward and getting ahead.
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